LA Kings 2021 Roster Reveal

As part of the 2021 start of the season campaign, the goal was to reveal the new team roster and get fans excited. Visually we wanted to create assets that could be used throughout the season in all types of content. Shooting with the players on LED screens on the ice allowed us to create a space to not only show off their individual personalities, but inject branding into every shot.

LA Kings 2021 Roster Reveal

As part of the 2021 start of the season campaign, the goal was to reveal the new team roster and get fans excited. Visually we wanted to create assets that could be used throughout the season in all types of content. Shooting with the players on LED screens on the ice allowed us to create a space to not only show off their individual personalities, but inject branding into every shot.

Direction
Camera